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SPEC’s original booth and program was conceptualized to emphasize the Microsulis brand and be informative at the same time. The original booth design and construction incorporated “touch screen” sales kiosks, and hands on training stations with a video tutorial. This special attention to “educating” the physicians on the “new” medical technology and gaining their confidence in a new company was particularly important. Their first show was an overwhelming success and these new sales materials and presentations have been extended to satellite traveling and portable exhibits spreading their message across the country. General Dynamics: Gulfstream
For this custom booth we designed and developed a modular “hi-tech” look that reflected this exciting engineering centric company. During the course of a year they attend over 20 different shows at a wide variety of venues. Using tubular aluminum extrusions and a variety of fittings allows Gulfstream to easily maintain its look and message in spaces ranging from 200 to 1600 square feet. The graphics can easily be changed out to ensure that they’re relevant for each specific audience and the strength of the structure can accommodate large video monitors and other special add-ons as required. SPEC stores and maintains the booth components to make sure that the “erector set-like” structure is ready and works at each different location. We handle the shipping, set up and dismantling throughout the year saving Gulfstream time and money and ensuring that each show is well oiled success. FOX Interactive
When introducing new Interactive Software at the annual E3 show in Los Angeles, it was important for FOX to make an impressive statement of itspresence in a competitive marketplace. Developing an original booth that cut through the surrounding cacophony while emphasizing the great FOX properties and quality game design was the challenge. By picking up on the famous FOX icon, incorporating original sculptural elements and incorporating an eye and mind boggling array of video screens and choreography we met the challenge. The impact of this exhibit successfully made the statement. The retail trade, game design and financial communities were favorably impressed. More importantly FOX Interactive’s show mission and statement was a success. |
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For many clients that want to keep initial capital expenses down and eliminate the cost of storage, renting and customizing a booth is a terrific solution. SPEC has quite a few options on hand, as well as access to a global network of exhibit manufacturers providing a very wide range of possibilities. We’ll work closely with you to help you select the most cost effective and visually powerful options. Here are a few examples of previous projects. Gamester
New Kid Co.
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Goldman Sachs
Goldman Sachs attends over 75 recruiting events annually, each venue has its own space limitations, so portability, ease of set up and targeting each one differently poses its own challenge. SPEC’s portable solution is made up of a variety of panels that can be easily arranged and updated with audience specific graphic messaging. This maintains a corporate consistency and can work in 10’ x 20’, 20’ x 20’, 10’ x 40” configurations. SPEC attends the larger venues, setting up the booth, arranging for and coordinating show services, dismantling and shipping. With our own large format four color printers, we also make sure that the graphics are always fresh and appropriately targeted. We also inventory and handle all the collateral materials, so when Goldman’s management team arrives all they have to worry about are their meetings and interested candidates. Deutsche Bank
This portable panel system can be adapted to work in a variety of different configurations and offers the flexibility needed at the over 100 recruiting events the bank attends. It can go higher, support video monitors, and also includes backlit panels for greater impact. SPEC sets up the booth, arranging for and coordinating show services, the dismantling and shipping. With our own large format four color printers, we also make sure that the graphics are always fresh and appropriately targeted. We also inventory and handle all the collateral materials working closely with the human resources department to make sure everything is current and in stock. Together we’ve become a well-oiled team. |
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MSNBC
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